TripAdvisor supports UNESCO and World Heritage

Why?
In TripAdvisor's own words:

"TripAdvisor has pledged to support UNESCO in protecting the places around the world that matter. TripAdvisor is able to provide technological and financial assistance that can expand UNESCO's efforts, and wants to engage its 25 million monthly visitors to act on behalf of World Heritage.

How is TripAdvisor helping?

TripAdvisor will engage its large and passionate community of 25 million monthly visitors to help in several ways:
–Encourage the contribution of reviews and opinions from its millions of members to provide much needed information about the condition of nearly 900 World Heritage sites so that these may be better protected.
–Feature a contest to send a team of deserving winners to visit, learn about and contribute to conservation efforts at specific World Heritage sites.
–Ask travelers to vote on the places they want to protect most, and encourage donations to help conserve and support sustainable and responsible tourism"

For more information follow this link:

http://www.tripadvisor.com/WorldHeritage