Monday, March 23, 2009

Doers' & Dreamers' 2009

We were somewhat over the moon when we learned last year at the TIANS conference that Joggins was to be featured on the cover of Nova Scotia Tourism's official guide, the Doers' & Dreamers' (D&D as it is affectionately known).

We saw our first glimpse of a hard-copy of the guide today (copy of the cover image to the right of this page) and we have to admit that it looks fantastic. With the unenviable task of choosing one place or event out of thousands of worthy candidates, the team from NS Tourism have (and we may be very biased here) definitely made the right choice.

We are also featured on page 12, where our poster boy, Dylan, poses (as only he could do - never one to shy away from the camera) with a couple of visitors from last season. We are also featured in the pages of the Fundy Shore section.

The D&D is supported by a rich collection of artistic and delicious TV ad campaigns, which can leave even the toughest NS fan misty eyed and instill a yearning for summer and an opportunity to get out and see more of this wonderful place.

The TV ad campaign kicks off today and all campaign elements can be found at: http://novascotia.com/en/home/aboutnovascotia

We have less than a month until we open for the season and we are excited to see what effects being on the D&D will have on our visitor numbers.

Thanks Nova Scotia Department of Tourism, Culture & Heritage.

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